EDITORIAL

Move Over Beethoven
Steelpan Performances Are Here to Stay
At Lincoln Center

 

- New York, June 24

Sunday's steelpan concert at New York's Lincoln Center by Abstract Entertainment, Inc. (AEI) not only showcased the global popularity and musical performance versatility of the instrument but demanded a sustained and prominent presence among the Lincoln Centers elite performance activities.  Anchored by such notables as Lenny Green of the popular New York mega station 98.7 Kiss FM, Jazz stable WBGO 88.3 FM, Macy's, Budweiser and other prominent sponsors.  AEI embarked on a marketing and business strategy that has carved out and identified a lucrative untapped market.

The high level musical performances by the artists and strong patron support were fantastic. The upscale sophisticated audience reflected the diverse changing economic, social and cultural landscape of New York city's population and age.  One of the great successes of the show was the ability of AEI to attract an audience to Alice Tully Hall and the Jazz genre that Lincoln Center does not have access to under its current marketing and advertising strategies.

Every aspect of this event can be described with one word:  "class".  The superb musicianship by Garvin Blake, Andy Narell and others struck an emotional accord with the audience who were clearly moved, entertained and satisfied with their performances.  Moreover, they activated into acquiring music CDs and other available items on the performing acts.  Quite a few of the attendees mentioned they would follow up with purchases of the artists' CDs.  The mature audience comprised wide and varied backgrounds, carry considerable economic clout and are part of those demographics that which make then ideal for advertisers.

There have been other great musical steelpan moments in New York city's past. And there will be other promoters, acts and special moments in the future. However, at least for this week - in the house where Beethoven lives, someone forgot to wake him up and tell him "look the band coming"... Indeed, the panman is here;  'Move over. Beethoven...'

Click on link for more reviews and pictures                 http://www.panonthenet.com/lincoln/reviews/ 
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