Move Over Beethoven
|- New York, June 24
Sunday's steelpan concert at New York's Lincoln Center by Abstract Entertainment, Inc. (AEI) not only showcased the global popularity and musical performance versatility of the instrument but demanded a sustained and prominent presence among the Lincoln Centers elite performance activities. Anchored by such notables as Lenny Green of the popular New York mega station 98.7 Kiss FM, Jazz stable WBGO 88.3 FM, Macy's, Budweiser and other prominent sponsors. AEI embarked on a marketing and business strategy that has carved out and identified a lucrative untapped market.
The high level musical performances by the artists and strong patron support were fantastic. The upscale sophisticated audience reflected the diverse changing economic, social and cultural landscape of New York city's population and age. One of the great successes of the show was the ability of AEI to attract an audience to Alice Tully Hall and the Jazz genre that Lincoln Center does not have access to under its current marketing and advertising strategies.
Every aspect of this event can be described with one word:
"class". The superb musicianship by Garvin Blake, Andy Narell and
others struck an emotional accord with the audience who were clearly
moved, entertained and satisfied with their performances.
Moreover, they activated into acquiring music CDs and other available items
on the performing acts. Quite a few of the attendees mentioned they
would follow up with purchases of the artists' CDs. The mature
audience comprised wide and varied backgrounds, carry considerable
economic clout and are part of those demographics that which make then
ideal for advertisers.
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