New York, USA
- Well, the
2010 version
of the PDN PhotoPlus
Expo is over.
The When Steel
Talks (WST)
crew has headed
back to our
happy hunting
grounds in search
of all things
steelpan music-related.
And in the end
after three
days of seminars,
conferences,
meetings, networking,
workshops, and
showcases with
some of the
biggest names
(Canon, Nikon,
Sony, Olympus,
Epson and HP
just to name
a few) in photograph
and imagery
technology -
what did we
learn?
-
You pay
dearly for
not knowing
-
And you
have to
be where
the information
is
-
Access to
technology
continues
to paramount.
Yes, all these
developments
have allowed
the users to
enhance their
creativity and
increase their
productivity,
but you still
have to have
talent, you
still have to
have an idea,
and you still
have to be ready
to take advantage
of opportunities.
It was clear
that
awareness of
ongoing
technological
development
is key to
sustainability
and
relevance in
today’s
everyday
world -
something
steel
orchestra
franchises
and steelpan
musicians
must keep in
mind at all
times.
At this show
we saw memories
of yesterday,
the realities
of today and
flashes of tomorrow.
And what was
abundantly clear
is that if you
are not already
independently
wealthy, you
need to seek
a means of securing
your financial
stability through
an internet-related
venture.
In other words
you need to
be generating
income through
internet-related
activities and/or
products - while
you are sleeping.
Photography
and imagery
are a crucial
part of that
effort, and
can be
implemented
via
cutting-edge
video and
still
images, for
example.
Rep Genaro
Arroyo demonstrates
Canon’s
Studio Solution
software
at
PhotoPlus
Expo
2010 using New
York’s CASYM
Steel Orchestra
as the focus
The AES (Audio
Engineering
Society) show
and the PhotoPlus
Expo are two
of the most
important exhibitions
we attend every
year.
Beyond the showcasing
of technology,
new gadgets
and ‘toys,’
you get a real
live feel for
where things
are going. Who
is up - who
is down - who’s
missing from
last year -
who is gone
and who are
“dead men walking.”
All of these
are critical
to the next
major decisions
you make for
yourself and/or
your organization.
Checking
out the
equipment
at the
2010
PhotoPlus
Expo
By all accounts
this was another
great show.
Tens of thousands
of enthusiastic
attendees, hundreds
of exhibitors
and lots of
information
gathering and
dissemination.
So it is safe
to say the knowledge
index of everyone
who attended
the show went
up. Moreover
they continue
to display an
unbridled passion
for the capturing
and developing
of photographic
imagery. The
only really
strange occurrence
was the obvious
absence of Adobe.
Obviously, that
was a conscious
decision on
Adobe’s part,
so what’s up
with that?
The seminars
were fabulous.
There was something
there for everyone.
Here is an arbitrary
sample of some
of the great
topics covered
in the three
days of
sessions -
Light & Lighting
for the Novice,
Image Rescue
in Photoshop
& Lightroom,
Photoshop
Creative B&W
and Color
Effects, Icons
& Images, Digital
Vision in Low
Light,
The Business
of Architectural
Photography,
The Art of
Seeing
-
and more.
This year there
was a concerted
effort to ‘go
green’ by the
show’s promoters.
There appeared
to be whole
lot less paper
around.
In fact we were
all sent an
email alerting
us that the
pressroom at PhotoPlus Expo
would be a paperless
environment beginning
this year.
And the exhibitors
were asked to
provide all
company and
product news
in digital format
including CD/DVD,
USB drive, or
other digital
form.
That was good
- you can get
all the info
you need online
anyway.
The press
was its
normally
jaded and
‘grumpy’
self.
Probably
more so than
last year.
But there
were some
people who
were truly a
breath of
fresh air
and were
really
enjoying
themselves
while
covering the
event.
Synergy
Communications,
the outfit
which
oversaw
public
relations
and
arrangements
for press
stepped up
to the plate
again as
they did
last year,
taking care
of business
for all
concerned.
Synergy Communications crew at
the Expo.
Standing:
Lou Desiderio,
Brenda
Brohn;
seated:
Scott
Heath,
Roxanne
Sweeney
The PDN
PhotoPlus
Expo for 2011
is already set
for October
27-29.
Come on down
and get that
information.
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