When Presidents are not ready for Prime Time, Pan Suffers

Basic Intelligence 101, Embed Codes and Audience Count

Brooklyn, New York, USA - Recently, it has been brought to WST’s (When Steel Talks) attention, that someone who has to be considered technology-challenged, but is still in fact president or vice-president, and who is in a significant position that impacts Pan in New York - caught an emotional hissy-fit that resulted in some inane, unintelligent and self-embarrassing comments, because he/she did not know what they need to know - or worse, there was no one present to pull their coat tail before they ended up with a case of foot-in-mouth disease. And worst of all, spreading false information.

In this case the issue revolved around the lack of understanding of embed codes as they relate to streaming media - live and taped broadcasts, video and the like. Moreover, it demonstrated a shortsightedness and total lack of comprehension, on how this function has been supremely beneficial to content broadcasters the world over, for years. An industry standard and practice that has been encouraged and supported -- and can have significant positive effects on the social and potential monetary gains for the original content provider. What is alarming, is that it appears this official does not know this, or furthermore, even grasp the basics of how a stream can be monetized, and who makes money from that original content. 

By the way nine- and ten-year-olds have been using embed code technology on their game boxes for years now.

Simply put, embed codes are provided by social media entities like facebook, YouTube, Vevo, ESPN, and radio stations to name a few - as a means of allowing the content providers to reach the largest audience possible when these codes are placed on blogs, websites and forums. In addition to having immediate introduction to countless new viewers of their product that they would not normally have access to, their sponsors and ads are also passed on to the expanded audience of the embed code watchers.

Now, there are times when the content provider may feel that it is not in their interest to have these embed codes public. In this case the provider will make the codes private, hidden or unavailable. Now what type of not-ready-for-prime time, marketing deficient, product-monetization-unaware lunatics (because this vice-president/president has like-minded company) make the embed codes for their broadcast public and then complain when or if they are used?

2016 NY Panorama Screen Shot

This is normally is not a problem, beyond feeling global embarrassment for the not-ready-for-prime time players displaying their ignorance and incompetence publicly, but when Pan is again caught bringing up the rear because of individuals not knowing what they need to know, when they needed to know it, and they occupy key positions - that is offensive. Moreover, we are dealing on a world stage.

The YouTube “watching now” count gave a reading of 185 while the eventual 2016 New York Panorama champion, D’Radoes Steel Orchestra, was performing in the final position. In monitoring the WIADCA (West Indian American Day Carnival Association) live stream of the carnival on Monday on YouTube, the highest count seen for the day was 1458 people watching at any single moment.  One would expect numbers in the 10,000s. With such paltry numbers somebody needs to visit the guillotine. Can you imagine what the WIADCA viewership would have been if WST or similar media outlets had embedded their stream on their sites and alerted their audiences? Can you imagine the advertising and sponsorship opportunities lost for New York Pan?